Over the past few years, competition in business has risen immensely due to the advancement in technology and the influence social media has impacted over the world. The business has become a very competitive job that requires four times the energy and time as compared to 10 years back. So, we can say, this advancement in technology has increased the work pressure rather than decreased it. But there is one specific market that doesn’t need extra hour shifts and toil from its owners, rather it asks for in their hands, all they need to figure out is how to convince people to buy it. This is why they hire branding strategists and advertisement experts who take the teensy-weensy product to a whole new level and make it look like a necessity of life.
In this article, we’re about to unfold some highly effective marketing strategies for advertising something as small and minor as a baby product. So read it till the end and get yourself some free of cost marketing tips:
Top 10 Baby and Kids Marketing Tips:
Below are 10 of the most implemented and updated baby and kids’ products marketing tips:
- Social Media Existence:
The first way towards smart marketing is getting yourself registered on the world’s largest marketing platform, that is social media. Social media has created a huge platform for brands to compete at and attract or repel new customers and clients. Both product and service-based businesses are using social media as their number 1 advertisement tool and benefit from this free platform. Therefore the first thing you have to do is create and explore the amazing business world of the social media business.
- Create an Aesthetic Website:
20 years back, the growth of a business was determined by the hard work put into it or the quality of goods provided. But today, due to the rapid growth of competition, people don’t bother to look at the product if they don’t find its outside attractive. And by outside we mean, the website. Having an aesthetically designed website can be a game-changer for your baby product business. The reason is that people don’t want to look at your product if they are not satisfied with the aesthetics of the website. Since their first contact with you is through your website, so make sure it is well-designed and optimized for your visiting and future customers.
- Influencer Parent Marketing:
Now that you know about the influence of social media, let us tell you how to benefit from this influence. The best and highly implemented way to attract customers is through influencer marketing. All you have to do is contact influencer parents on social media platforms such as Instagram and Facebook and ask them for sponsorships or PRs. This can be great in attracting their follower parents’ attention to your product and bringing traffic to your social media and website.
- Instagram Reels Promotions:
Another way of influencer marketing can be sponsorship reels. Reels is a new Instagram feature that is a minimum 60-second long video that is more likely to be promoted by Instagram. Instagram favors reels and they gain a high engagement rate. The KPI (Key Performance Indicator) of reels is much higher than that of posts. You can ask the influencer parent to create a reel instead of a post so that it gains more engagement.
- Pinterest Pin Promotions:
The next marketing strategy is by creating rich pins on Pinterest. Pinterest can also add up to your number of customers immensely and rapidly. On Pinterest, you have to upload visually aesthetic product boards that have something a little more than just your product. For example, you can add your product pictures, descriptions, and uses.
- Create Viral TikToks:
Another way of promoting your products is by creating some high-end satisfying tiktoks. TikTok is 1-2 minute long videos (somewhat like reels) on the TikTok app. The good thing about TikToks is that they become viral in a matter of minutes. So if you create an ASMR TikTok using your products, they can become popular on social media.
- Do Collaborations with Like-wise Brands:
Collabs have a huge impact on the target audience when done in the right way. If you’re a baby product business, reach out to any business that offers baby services. You can do a collab with them in which they offer their services by using your products. Such collaborations prove to be fruitful in gathering customer traffic for both ends.
- Uploading Original Content:
Back in the day, there was only one major source of marketing that was through TV advertisements. Businesses used to spend fortunes on creating and playing ads, but that didn’t guarantee sales growth. Today we have social media and businesses don’t rely on costly TV advertisements. Since social media is free to use, businesses tend to focus more on the visuals of their websites and pages. Remember, we told you that aesthetics should be your primary focus. Just like that creating and uploading high-quality and original content (photos and videos) about your product is essential for pulling the parent crowd.
- Highlight UGC:
UGC stands for User Generated Content. When people purchase from your website (especially bloggers), they tend to update it through stories and then tag you. When they tag you, you get notified that they are using your products. What you have to do with this content is that you repost it and gather it on your page in the form of highlights. This will increase your credibility and act as an experience certificate from your previous customers to the people wanting to buy from you.
- Create seasonal catalogs:
Another pro tip for marketing is focusing on the bulk rather than a single product. By this, we mean, don’t waste your energy and money on creating a single product when you can use that to create a whole collection. Many baby businesses launch their products in seasonal collections or catalogs. This provides variety and keeps them organized. Plus, launching products in form of collections can provide you with more content for your social media and UGC.