Market Survey on European Baby Stroller And Their Design Trends

The need of getting baby products is increasing day by day. From a middle-class family to a richer one, everybody wants to grab the best of the best quality irrespective of the price. If your brand focuses on such parents, then you would definitely know what it takes to carry out the research.

Apart from the rest of the world, European market is something that has grabbed attention of majority of the manufacturers, who are selling their products in the market. According to the recent statistics, the European market has experienced a significant rise in the sales amount as compared to the sales volume. Upon further analysis and evaluation, it has been found that there are two reasons behind this rise:

Increase in the raw materials and manufacturing process has led the manufacturers to raise the price of their products, which eventually added more dollars to the total sales being made.
Since customers are always looking for better style, design, product size, and light weight of the product, they are ready to pay a few extra bucks for the sake of getting exactly the same thing as they want.

However, these requirements vary from one region/area to the other. In the colder areas, like Northern Europe and Germany, customers want big and heavy strollers so that it would be easy for them to stroll even when the weather is unfavorable. For hotter countries like Southern Europe, people prefer to have lighter strollers so that their children don’t feel uncomfortable while sitting in them. For the United Kingdom, travel systems and compact baby strollers are getting popular. Last but not the least, people of France want to have 3D folding strollers because of their small size.

While there are many international brands, the European market is still dominated by its local manufacturers or brands. However, they have to face strong competition from Asian brands because of their low prices for the baby strollers. Local manufacturers cannot lower their prices to beat those Asian brands but they still try to justify their pricing with better designs, innovations, quality, services and features being offered.

European Brands Getting an Edge on the Features

These brands have worked hard to make themselves worth the investment and managed to gain trust of their customers by offering the following features or facilities:

Convenience: Customers can easily roam around and adjust the baby stroller with just one hand. The strollers offer modularity and variability along with adjustment of the armrest.
Appearance: It is another important thing that should be considered at any cost. The appearance has to be in metro fashion and attractive for the child so that he/she would enjoy sitting into it.
Comfort: The best thing about European baby strollers is that they are comfortable, safe and relaxing for children, no matter if they are sleeping or playing. Their suspension is incredible and meets the growing needs of children.
Light in weight: These strollers are capable of minimizing traffic impact and keep children relaxed and calm throughout their journey. Their lightweight makes them more portable, which means that users can carry them to anywhere they want.
Suitable for all places: Whether they are going for shopping, travelling or on mountains, European baby strollers are perfect.

Wrapping Up

Considering the efforts made by European manufacturers and demand from the customers, their baby strollers have come a long way. These brands are still bringing innovations in their products, that will surely bring a difference in user experience in the future.